On Discounts, Sales and Advertisements –
With the upcoming release of the new volume on joinery of “The Woodworker: The Charles H. Hayward Years,” several customers have asked if we are going to offer a discount on the complete set of books after we publish the final volume in 2017.
The short answer: no. And the explanation: As a rule we don’t discount our books. In fact, the price of our books can only go up in the future. We price our books fairly from the get-go. We don’t jack up the retail price so we can fleece the early adopters (our best customers) and then discount the book later on to snag the cheapskates.
The reason the price can go up in the future is because the price of raw materials and shipping can go up in the future. So the price you see now in our store is the best price now – it will only go up.
So why don’t we accept advertising on our site, which could lower the cost of books for the customers? The truth is we are approached all the time by companies who want to place ads on our site (we have healthy traffic), and we always refuse. Simply put: We don’t believe in advertising. We find it annoying. We find it ethically compromising. And if we’re annoyed by it, why should we annoy our customers with it?
So sorry, no ads.
I apologize for using this bandwidth to explain something we have discussed before. But not every new reader goes back and studies the last nine years of content.
— Christopher Schwarz
