You Keep Using that Word. I Don’t Think it Means What You Think it Means &#8211

You Keep Using that Word. I Don’t Think it Means What You Think it Means &#8211

In North America, we are too cavalier in using the word “master” to describe an artisan. Many times, it’s simply BS advertising copy when a publisher tries to puff up one of its authors: “Mr. Shinkle Gymnosperm is a master cabinetmaker.” I think we can pretty much ignore that as over-heated hyperbole. But when I…