2 Guys With Laptops –
Now that John Hoffman is working for Lost Art Press full-time, we have been able to do things we never had time for before, such as the deluxe edition of “To Make as Perfectly as Possible.”
But even with both of us working at this business full-bore, there are limits to what two guys with laptops (and zero employees) can do. As a result, we’re making subtle changes to the business that you will begin to see in the books in the coming year.
1. Content delivered in a nice package. For John and me, the most important goal for Lost Art Press is to make books that are useful and worth keeping around for the rest of your life. That said, we have zero interest in creating collectible cult objects.
So while we will make deluxe and standard editions of the future Roubo volumes, we do not plan to repeat this exercise again with other titles. We don’t want to make things that will stay in their plastic wrap or hidden in a safe deposit box. We want people to read our books.
In a similar vein, it is unlikely we will produce leather-bound editions of our titles in the future. We will be happy to help you get your book bound in leather by the artisans at Ohio Book, but producing numbered editions is not something that gets me up in the morning.
2. Signatures. During the last year, we have backed away from offering signed copies of our books. Getting 700 books signed can take a day of administration and travel for both John and myself. I’d rather us spend that time editing, writing or building. I am happy to sign books that I’ve written, but we will not be seeking out signatures of outside authors.
3. Preferential treatment for some customers. We have been asked many times to establish lists of people who will automatically receive every book we publish, or to create a class of customers who are allowed to order before the general public. We have resisted this call for many reasons. First, it is a lot of work to maintain these lists. Second, we simply prefer to keep things simple and treat everyone the same way. It’s one of the guiding principles of the business.
4. Printing quality. This is something that will continue to change – for the better. With every title we publish, John and I learn ways to get better quality books for the same amount of money. A lot of this is about careful shopping or using technology to give us an advantage. It also is the result of us not having much overhead. We don’t have a building, employees or many fixed costs beyond bandwidth for our website.
I’m certain that 99 percent of our customers will support these changes – who doesn’t want better books at the same price? In any case, thanks, as always, for supporting us. We know that you are the reason John and I have been able to quit our jobs and do this full-time. And we hope to do this for many years to come.
— Christopher Schwarz
